Joyce De Temmerman

Joyce De Temmerman is a doctoral researcher in the Consumer Behavior research group at Ghent University in Belgium, where she likewise earned her MSc in Business Economics with a specialization in Marketing. Her research interests and activities focus on how packaging can influence consumer behaviour (perceptions, attitudes, and consumption).

In her current research project, Joyce is looking at the motivations and barriers of consumer to buy package free products. The main objective is to understand which motivations and barriers are the most important ones for consumers.

As lowering packaging waste Is hot topic nowadays, this research is relevant for consumers, product manufacturers, retailers, and public policy makers.