Lisa Kraus

Lisa is a PhD candidate working as a research associate at the University of Duisburg-Essen in Germany at the Chair for International Automotive Management. She currently works on the project called “InnaMoRuhr – Integrated, sustainable mobility for the University Alliance Ruhr” and is interested in research topics about innovative, smart and holistic mobility concepts to enhance sustainability. In order to make sustainable mobility profitable, she uses choice-based conjoint analysis to understand consumers’ preferences and willingness to pay for different means of transportation, such as e-bikes, e-shuttles and e-mopeds. The target groups are students and employees of the Ruhr universities of Duisburg-Essen, Bochum and Dortmund, almost 140,000 in total. Based on these research results, a business model will be developed, thus ensuring that new means of transport enhance sustainability by promoting transportation means other than private car ownership. The project is funded by the Ministry of Transport of the state of North Rhine-Westphalia.

More information about the project (in German): Click Here