Lucia Scalinc

Lucia Scalinci is a graduate student at the Università Cattolica del Sacro Cuore in Milan, within the Department of Economics. Her thesis research focuses on the use of Adaptive Choice-Based Conjoint (ACBC) methodology to study how consumers perceive value when luxury brands engage in co-branding strategies with mass market companies. 

Driven by her interest in marketing strategy and consumer behavior, Lucia’s work investigates the delicate balance between exclusivity and accessibility in brand collaborations. Her research aims to provide insights that can help to better understand the implications of co-branding on brand equity and consumer perceptions. 

Lucia welcomes academic discussion and collaboration.  She can be contacted via email.