Marc Linder

Marc Linder is PhD-student at the Chair for Marketing & Media at the University of Muenster and member of the eXperimental Reality Lab at the Marketing Center Muenster researching the versatile impact of the digital transformation on consumer behavior with the ultimate goal of aiding effective managerial decision making.

He is currently working on research projects investigating the effective design of narrative advertising, the relevance of digital competence for gaining status in today’s society and the implications that the newest generation of virtual and augmented reality devices and software has for firms, consumers, and society.

Before joining the Marketing Center Münster in 2018, Marc studied business at the University of Düsseldorf, Turku School of Economics in Finland and University of Gothenburg in Sweden graduating with a master’s degree in business administration.