Max Gaerth

Maximilian Gaerth is a PhD candidate in Marketing at the Business School of the University of Mannheim. Broadly, his research focuses on judgment and decision-making and the role of trade-offs in decision processes. Among other things, Max is conducting a choice-based conjoint to assess the importance of several online WOM metrics when judging the credibility of online reviewers.

As part of his PhD studies, he was a visiting researcher at the Yale School of Management. Max holds a M.Sc. in Marketing from the University of Bath and a B.Sc. in Business Administration and Management from the University of Mannheim.