Rafael Elia

Rafael Elia is a Master’s student from the Bern University of Applied Sciences in Switzerland.
He is pursuing a degree in Business Administration, specializing in Corporate/Business
Development. Alongside his academic path, Rafael has been working in the Private Banking
and Software Development.

For his final thesis, he is taking an in-depth look at the Finnish soft drink market. The current
research explores consumer product preferences for drinks in Finland with a special focus on
apple juice. For this, Rafael uses a Choice-Based-Conjoint analysis.
The main goal is to identify key consumer preferences and how Finnish consumers prioritize
and weight them. Rafael’s target audience includes both academic stakeholders and
business professionals interested in consumer behavior and product development.