Rose-Maria Erkkilä

Rose-Maria Erkkilä is an MSc student in Economics and Business Administration, with marketing as her major, at Aalto University School of Business. She already holds a BSc in Economics and Business Administration from the same university, with marketing as her specialization. Rose-Maria is interested especially in topics like strategic marketing, international marketing and marketing analytics, and has thus focused on these subjects in her studies and work projects.

Rose-Maria's master's thesis is also focused on similar themes of marketing, as she seeks to explore B2B customer preferences in purchasing high technology solutions. Advanced survey methods such as CBC are well-suited tools for conducting such research, as they can facilitate the discovery of interesting insights about customers' priorities. In general, the buying process of B2B solutions, such as those in IT, has become an increasingly complex and demanding endeavor for businesses. Therefore, my research, with the aim of creating a better understanding of B2B customer preferences in purchase decisions, has much potential to relieve the current struggle with complexity.