Simon Breuckmann

Simon Breuckmann is studying business administration with a focus on marketing and sales at the University of Applied Sciences in Bielefeld. In his master's thesis, Simon deals with membership models in professional soccer clubs, using the example of the German second-league team DSC Arminia Bielefeld. This master's thesis will result in various membership models with a benefit-related contribution assessment for professional sport clubs.

To this date, there are no publications on this topic in Germany. In most cases, clubs in Germany seem to create their membership models randomly. However, the services and prices of the individual clubs are not coordinated. In addition, there are also large differences between the associations in membership fees and the services offered. Possible core services offered by the clubs include advanced ticket sales, discounts on merchandise and exclusive magazines, which are only published for the members of the club. The current research project will provide scientifically based insights into the relevance of individual services provided by the club and the willingness of fans to pay for them. The ACBC analysis will be used as a research method.