Sukrit Vinayavekhin

Sukrit Vinayavekhin, MPhil (University of Cambridge), BEng (University of Tokyo), is currently a PhD Fellow in Management at Bayes Business School (formerly, Cass), University of London, UK. Before joining Bayes, he was a Faculty Lecturer in Operations and Innovation Management at Thammasat Business School and a Guest Lecturer at several universities in Thailand. He enjoys teaching topics in Technology and Innovation Management, Design Thinking, Business Consulting, and Operations Management. Sukrit has also been in close contact with the industry as a project advisor (strategy consultant) at a Japanese leading consulting firm, an academic adviser, and an industrial consultant. He has utilised secondary research, design thinking, expert interviews, and future foresight techniques to deliver consulting projects to companies across industries in the UK, Japan, and Thailand.

In this project, he focuses on the impact of blockchain-driven supply chain transparency on the supplier-buyer relationship. The Choice-based Conjoint experimental design is used to isolate and manipulate several attributes of supply chain transparency and those associated with digital technologies. The expected outcome is to estimate the attributes' importance and to examine buyers' trade-off behaviour among different dimensions of supply chain information disclosed by suppliers.