Tatjana Groborz

Tatjana Groborz is a master student in "Market and Media Research" at Cologne University of Applied Science. She holds a Bachelor of Science in "Media and Communications for Digital Business" from Aachen University of Applied Science. Tatjana works in the interdisciplinary field between technology, business and psychology and focuses on digital transformation, its adoption and impact.

In her current research, she focuses on the adoption of agility in organization. Within her master thesis, Tatjana is examining the agile mindset of leaders that has been considered a main driver for the agile transformation. She will use the Sawtooth software to analyze the agile leader from the employee perspective to identify their preferred leader attributes in an agile organization.