Thomas Burkhardt

Thomas Burkhardt is a Master candidate in Marketing Management at University of St. Gallen, with a background in behavioural economics and research experience in a behavioural lab. He is currently working on his master thesis. His thesis examines ski resorts in the context of dynamic pricing and how framing can help with customers preferences, perceived price fairness and repurchase intention. He is furthermore researching as how prevalent dynamic pricing is perceived in the Canton of Grisons (Switzerland).