Vikash Kumar

Vikash Kumar is a PhD Candidate in Operations Management at the Ivey Business School, where his research explores how infrastructure, policy, and consumer behavior shape the transition to sustainable technologies—particularly in the context of electric vehicles (EVs). His work examines how strategic decisions by firms and public institutions can be aligned with consumer preferences to accelerate the adoption of cleaner, more resilient systems. 

Drawing on tools from economics, operations, and behavioral science, Vikash uses choice-based conjoint (CBC) analysis to investigate how consumers make trade-offs between key product attributes such as range, price, and charging convenience. His research highlights how perceptions—like range anxiety—and contextual constraints influence adoption decisions, and how firms can design products and infrastructure that better reflect these behavioral insights. By linking consumer preferences with operational strategy and policy levers, his work generates actionable insights for both business and public-sector decision-makers. 

Vikash’s broader research philosophy sees sustainability not as a constraint, but as a design challenge—one that requires rethinking how systems are built, incentives are structured, and value is defined. His work contributes to the evolving conversation on how operations can be reimagined to create long-term economic and environmental value, without compromising accessibility or innovation.