Yasemin Dolmis

Yasemin Dolmis is an undergraduate student at Furtwangen University, studying Business Management and Psychology. Her academic focus lies at the intersection of marketing and consumer behaviour, with a strong interest in how psychological mechanisms influence decision-making. She is currently working on her bachelor's thesis, which explores how product attributes impact consumer preferences. 

Her current research involves a conjoint analysis on vegan food products. Specifically, she investigates how product labelling (e.g., "vegan" vs. "plant-based"), price, and message framing (e.g., health, environment, or enjoyment) influence consumers’ purchase intentions. The study is motivated by a desire to contribute to more effective marketing strategies in the growing market for sustainable food.