ACA, CVA and CBC Receive New Windows Market Simulator
Imagine delivering a polished Windows-based market simulator to clients. Imagine that it lets you select banner points for a "cross-tab" like display, showing attribute utilities, importances, and shares of preference in separate columns for each sub-group. Imagine that it includes the new Randomized First Choice model to adjust for product similarity. Imagine that you can cut-and-paste simulation results directly to a spreadsheet. Imagine that no matter the utility estimation procedure (ACA, CVA, logit, Lclass, ICE or HB), you can use the same market simulator to analyze the results.