We are pleased to announce the program for the 2004 Sawtooth Software Conference, to be held in San Diego, CA, October 6-8, 2004. Our conferences are well-known for their practical focus, friendly environment, accessible presentations, and excellent food. They are not sales events for our software, but forums for discussing a variety of issues related to conjoint/choice analysis, computer/web interviewing, and other quantitative methods. Typically about one-quarter of the attendees are not Sawtooth Software users.
To register for the conference, or to view more details (including abstracts), please visit www.sawtoothsoftware.com. The conference registration is only $750 for the 2.5-day event ($900 after August 16).
Preliminary Program Outline:
Wednesday, Oct 6, 2004Data Collection Issues
- It’s Ethical Jim, But Not in the Way We Used to Know It! – Ray Poynter, UK
- A Structured Approach to Choosing and Using Web Samples – Theo Downes-LeGuin, Doxus
- Optimizing the Online Environment: Examination of a Configurator Analysis Case Study – Donna Wydra, Socratic Technologies, Inc.
- The Options Pricing Model: An Application of Best-Worst Conjoint Analysis to Multi-Item Pricing – Keith Chrzan, Ming Shan, Maritz Research
- Conjoint Analysis: How We Got Here and Where We Are—An Update – Joel Huber, Duke University
- The “Importance” Question in ACA: Can it Be Omitted? – Chris King, Aaron Hill, Sawtooth Software
- Scale Development with MaxDiffs: Two Case Studies – Luis Sa Lucas, IDS – Interactive Data Systems
- Multi-Colinearity in CSAT Studies – Jane Tang and Jay Weiner, Ipsos-Insight
Thursday, Oct 7, 2004Conjoint Analysis Case Studies
- Insights into Patient Treatment Preferences Using ACA – Liana Fraenkel, Yale School of Medicine, Dick Wittink, Yale School of Management
- Modeling Conceptually Complex Services: The Application of Discrete Choice Conjoint, Latent Class, Hierarchical Bayes, and Advanced Simulation Analyses to Medical School Curriculum Redesign – Charles E. Cunningham, Ken Deal, Alan Neville, Heather Miller, McMaster University
- Over-Estimation in Market Simulations: An Explanation and Solution to the Problem with Particular Reference to the Pharmaceutical Industry – Adrian Vickers, Phil Mellor and Roger Brice, Adelphi International Research, UK
- Estimating Preferences for Product Bundles vs. a la carte Choices – David Bakken, Megan Kaiser Bond, Harris Interactive
- The Importance of Shelf Presentation in Choice Based Conjoint Studies – Greg Rogers, Procter and Gamble, Tim Renken, Coulter/Renken
- The Effect of Design Decisions on Business Decision-Making – Curtis Frazier, Urszula Jones, Millward Brown-IntelliQuest
- Application of Latent Class Models to Food Product Development: A Case Study – Richard Popper, Jeff Kroll, Peryam & Kroll Research Corporation, and Jay Magidson, Statistical Innovations
- Assessing the Impact of Emotional Connections – Paul Curran, Greg Heist, Wai-Kwan Li, Camille Nicita, and Bill Thomas, Gongos and Associates, Inc.
Friday, Oct 8, 2004MCMC Methods
- Item Response Theory (IRT) Models: Basics, and Marketing Applications – Lynd Bacon, Jean Durall, LBA Ltd., and Peter Lenk, University of Michigan
- Avoiding IIA Meltdown: Choice Modeling with Many Alternatives – Greg Allenby, Ohio State University
- Managing Missing Data in Predictive Choice Models – Marco Vriens, Microsoft, Inc., Steve Cohen, SHC
- A Second Test of Adaptive Choice-Based Conjoint Analysis (The Surprising Robustness of Standard CBC Designs) – Rich Johnson, Sawtooth Software, Joel Huber, Duke University, and Bryan Orme, Sawtooth Software
Optional Half-Day Tutorials (Tuesday, Oct 5, 2004)
These four-hour tutorials provide an opportunity for more in-depth training. The cost is $195 for one tutorial, or $320 for two tutorials (until August 16).Morning:
- Introduction to Web Interviewing Using SSI Web – Chris King and Justin Luster, Sawtooth Software
- Hierarchical Bayes: Theory and Practice – Peter Lenk, University of Michigan, and Bryan Orme, Sawtooth Software
- New Features for Advanced CiW Questionnaires (SSI Web v5) – Chris King and Justin Luster, Sawtooth Software
- Introduction to CBC – Tom Pilon, TomPilon.com
- Applications in Segmentation Modeling Using Latent GOLD, GOLDMineR, SI-CHAID, and Latent GOLD Choice – Jay Magidson, Statistical Innovations Inc. and Tony Babinec, AB Analytics