Sawtooth Software 2020 European Conference | Virtual Attendance  | September 22–25
Early-bird pricing ends August 22!

Sawtooth Software Conference 2006

We are pleased to announce the program for the 2006 Sawtooth Software Conference, to be held in Delray Beach, Florida, March 29-31, 2006.

Our conferences are well-known for their practical focus, friendly environment, accessible presentations, and excellent food. They are not sales events for our software, but forums for discussing a variety of issues related to conjoint/choice analysis, computer/web interviewing, and other quantitative methods. Typically about one-fifth of the attendees are not Sawtooth Software users.

To register for the conference, or to view more details (including abstracts), please visit The conference registration is only $750 for the 2.5-day event ($900 after Feb 1).

Preliminary Program Outline:

Wednesday, Mar 29, 2006

  • Putting the Ghost Back in the Machine – Andrew Jeavons, Nebu USA
  • Scalable Preference Markets – Ely Dahan, UCLA, Arina Soukhoroukova and Martin Spann, University of Passau
  • Presenting the Results of Conjoint Analysis – Keith Chrzan, Maritz Research, Tom Pilon, Tom, and Jon Pinnell, MarketVision Research. Moderated by Bryan Orme, Sawtooth Software.
  • Assessing the Integrity of Convergent Cluster Analysis (CCA) Results – John A. Fiedler, Oreon Inc.
  • Identification of Segments Determined through Non-Scalar Methodologies – John Pemberton and Jody Powlette, Insight Express
  • Reverse Segmentation: An Alternative Approach – Urszula Jones, Curtis L. Frazier, Christopher Murphy, Millward Brown, and John Wurst, SDR/University of Georgia
  • Testing for the Optimal Number of Attributes in MaxDiff Questions – Keith Chrzan, Maritz Research and Michael Patterson, Probit Research
  • Product Line Optimization through Maximum Difference Scaling – Karen Buros, Data Development Worldwide
  • Agent-Based Simulation for Improved Decision-Making – David G. Bakken, Harris Interactive

Thursday, Mar 30, 2006
  • How Many Choice Tasks Should We Ask? – Marco Hoogerbrugge and Kees van der Wagt, SKIM Analytical
  • Sample Planning for CBC Models: Our Experience – Jane Tang, Warren Vandale and Jay Weiner, Ipsos Insight
  • Brand in Context – Andrew Elder, Momentum Research Group
  • Brand Positioning Conjoint: A Revised Approach – Curtis L. Frazier, Urszula Jones, and Katie Burdett, Millward Brown
  • Rethinking (and Remodeling) Customer Satisfaction – Lawrence Katz, IFOP (Paris)
  • Dual Response “None” Approaches: Theory and Practice – Chris Diener, King Brown Partners, Inc. and Bryan Orme, Sawtooth Software
  • “Must Have” Aspects vs. Tradeoff Aspects in Models of Customer Decisions – Michael Yee, MIT, Ely Dahan, UCLA, John R. Hauser , MIT and James Orlin, MIT
  • External Effect Adjustments in Conjoint Analysis – Bryan Orme and Rich Johnson, Sawtooth Software
  • It's a Question of Scale: How Scale Confounds in Choice Data and Models Can Lead to Seriously Incorrect Results – Jordan Louviere University of Technology, Sydney and Thomas Eagle, Eagle Analytics, Inc.

Friday, Mar 31, 2006
  • Different Values from Different Tasks: The Impact of Question Form and Incentives on Partworth Values – Min Ding, Pennsylvania State University and Joel Huber, Duke University
  • The Economic and Psychological Influences of Bundling – Joel Huber, Duke University and Jon Pinnell, MarketVision Research
  • Estimating Attribute Level Utilities from “Design Your Own Product” Data—Chapter 3 – Jennifer Rice and David G. Bakken, Harris Interactive
  • Can One Simulate Market Preferences with “Build Your Own” Data? –Rich Johnson, Bryan Orme, Sawtooth Software, and Jon Pinnell, MarketVision Research

Optional Half-Day Tutorials (Tuesday, Mar 28, 2006)

These four-hour tutorials provide an opportunity for more in-depth training. The cost is $195 for one tutorial, or $320 for two tutorials (add $25 each after Feb 1).


  • Introduction to Market Simulations – Bryan Orme, Sawtooth Software
  • Introduction to Web Interviewing Using SSI Web – Chris King and Justin Luster, Sawtooth Software
  • Design of CBC Experiments – Jon Pinnell, MarketVision Research
  • Importance Measurement: Stated and Derived Measures – Keith Chrzan and Joe Retzer, Maritz Research

  • Advanced CiW Questionnaires (SSI Web v5) – Chris King and Justin Luster, Sawtooth Software
  • What’s New in Conjoint Analysis and MaxDiff Scaling – Bryan Orme, Sawtooth Software
  • Design of CBC Experiments (Repeat Session) – Jon Pinnell, MarketVision Research
  • Importance Measurement: Stated and Derived Measures (Repeat Session) – Keith Chrzan and Joe Retzer, Maritz Research