Sawtooth Solutions #32: 2011 Winter

Menu-Based Choice (MBC) Beta on the Horizon (2)

Many of you have been following our R&D efforts on a relatively new conjoint technique called Menu-Based Choice (MBC). What distinguishes typical MBC questionnaires from CBC questionnaires is that respondents pick from zero to many items (attributes/features) on the menu and “build” the desired product (such as with choosing from a menu at a restaurant). Many products and services are sold via menus, where buyers can choose among a la carte and pre-bundled options.

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Sawtooth Software Conference 2012 Announced

We are pleased to announce that the 2012 Sawtooth Software Conference will be held March 21-23, 2012, at Disney’s Boardwalk Inn in Orlando, Florida. This conference is held only once every 18 months. Given this location and the success of our last conference, we expect between 225 to 250 people for the 2012 conference.

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