2020 Sawtooth Software Asia-Pacific Training Event

On 22–24 April 2020, at the Singapore Marriott Tang Plaza Hotel, Sawtooth Software will present its 2020 Asia-Pacific Training Event. Whether you are just getting started with CBC/MaxDiff/ACBC or are very experienced, come expand your skills, learn new power tricks, and meet senior Sawtooth Software staff. This Singapore training event comes around once every three years, so you do not want to miss it!

We will focus on practical solutions that will make a difference in your research practice. You will learn new tools and enhance your skills so you can win new business, provide more valuable insights, and delight your stakeholders.

We are offering two tracks at this event:

  • Track 1 (3 days, 22–24 April) | CBC/MaxDiff/ACBC Workshop
  • Track 2 (2 days, 23–24 April) | Advanced Concepts

The courses will be taught by two senior Sawtooth Software staff: Bryan Orme, President of Sawtooth Software and Aaron Hill, Vice President and senior consultant for Sawtooth Analytics.

photo of Singapore Marriott Tang Plaza Hotel

Choice Modeling Workshop

Day 1 of 3: Introduction to CBC (22 April)

This session introduces participants to discrete choice (CBC) analysis through interactive, hands-on training.

  • Conjoint methodology: overview, concepts, and objectives
  • Formulating attributes and levels
  • Designing conjoint experiments
  • Best practices / common mistakes related to CBC
  • Choosing among the four experimental design strategies: Complete Enumeration, Shortcut, Balanced Overlap, and Random
  • Prohibitions: are they universally bad? Testing the impact of modest to severe prohibitions
  • Design Testing: How simulated respondent data can help with sample size decisions

Day 2 of 3: Intermediate CBC (23 April)

This session builds upon concepts learned in the introductory segments of this training. Attendees will also receive practical experience creating surveys in Sawtooth Software’s Lighthouse Studio system and analyzing the results. We'll go beyond the basics of CBC to cover:

  • Analyzing CBC data using Counts, Logit, Latent Class, and hierarchical Bayes (HB)
  • Using market simulators to estimate preference for competitive products in market scenarios, including price sensitivity
  • Introduction to product optimization searches using the market simulator
  • Conditional Pricing/Display: customizing price ranges and concept display without the use of prohibitions
  • Introduction to Alternative-Specific Designs

Day 3 of 3: MaxDiff and Adaptive CBC (24 April)

This session introduces participants to two of our most popular survey strategies: MaxDiff (best/worst item scaling) and Adaptive CBC.

  • Designing, programming, and analyzing MaxDiff experiments
  • MaxDiff Analyzer tool and TURF analysis
  • Benefits and motivation for Adaptive CBC (ACBC)
  • Designing, programming, and analyzing ACBC studies
  • When to use non-adaptive CBC and Adaptive CBC (ACBC)

Laptop PC Required for Choice Modeling Workshop

Because the Choice Modeling Workshop is a hands-on software training event, you will need to bring a laptop PC to use during the workshop. A few days before start of the workshop we will email you the Sawtooth Software licenses you need, but you are responsible for providing your own computer. It is helpful if your computer also has Microsoft Powerpoint, Word, and Excel.

If you do not have access to a reliable PC laptop, find that IT restrictions prevent you from installing the required software, or simply prefer not to travel with your computer for security reasons, we have a limited number of rental laptops available for use at the workshop. These laptops are nice, newer models that come fully installed with all software required for the course. The cost for a rental laptop is $250. Rental must be arranged at least two weeks prior to the start of the workshop, and is subject to availability.