MBC Workshop - Salt Lake City - January 2020

On January 13-14, 2020, Bryan Orme, President of Sawtooth Software, will present a two-day Menu-Based Conjoint (MBC) workshop. This course is intended for those with a strong background in discrete choice and econometric modeling. During the workshop you will learn about MBC, work with practice datasets, and participate in a modeling challenge where you compete with other participants to fit actual holdout data. You will receive an evaluation copy of Sawtooth Software's MBC software to use for 90 days (for non-commercial studies and evaluation purposes only).

 

MBC is a relatively new and flexible choice modeling approach for solving a variety of multi-check (combinatorial) menu-selection problems. Examples include: choosing options to put on an automobile, selections from a restaurant menu, banking options, configuring an insurance policy, purchasing bundled vs. a la carte services including mobile phones, internet, and cable. Using the MBC software requires expertise in terms of experimental design for conjoint exercises, developing MBC surveys using advanced HTML/Javascripting, and some data processing to prepare the files in .csv-format for analysis within MBC. MBC has a built-in simulator and can also automatically export Excel simulators.

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Workshop Fees

The two-day Menu-Based Choice Workshop costs $1,200 per participant. Breakfasts, lunches, and snacks are included. All workshop fees must be received by Sawtooth Software prior to the start of the workshop.

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Cancellation Fees

  • $100 USD cancellation fee if cancellation is made before 4 weeks prior to the start of the workshop.
  • $200 USD cancellation fee if cancellation is made between 4 weeks and 1 week prior to the start of the workshop.
  • $300 USD cancellation fee if cancellation is made less than 1 week prior to the start of the workshop.

Laptop PC Required

Because this is a hands-on software training event, you will need to bring a laptop PC to use during the workshop. A few days before start of the workshop we will email you the Sawtooth Software licenses you need, but you are responsible for providing your own computer. It is helpful if your computer also has Microsoft Powerpoint, Word, and Excel.

If you do not have access to a reliable PC laptop, find that IT restrictions prevent you from installing the required software, or simply prefer not to travel with your computer for security reasons, we have a limited number of rental laptops available for use at the workshop. These laptops are nice, newer models that come fully installed with all software required for the course. The cost for a rental laptop is $250. Rental must be arranged at least two weeks prior to the start of the workshop, and is subject to availability.