Register now for the 2020 European Conference held on 22-25 September 2020 in Stockholm, Sweden. Click here to learn more about the 2020 Conference.

Held every 12-18 months, the Sawtooth Software Conference is well-known as the best and most practical marketing sciences conference in the industry. Focusing on quantitative methods in marketing research, experts from around the world were charged with delivering presentations of value to both the most sophisticated and least sophisticated attendees. Topics include choice/conjoint analysis, surveying on mobile platforms, Menu-Based Choice, MaxDiff, hierarchical Bayesian estimation, latent class procedures, optimization routines, cluster ensemble analysis, and other emerging research strategies and techniques.

Conference Proceedings

Below are the proceedings from our conferences which are normally held every 18 months. If you experience a delay after clicking on a link, please be patient while the PDF file loads; these proceedings are each hundreds of pages long.

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