Sawtooth Software 2020 European Conference | Virtual Attendance  | September 22–25
Early-bird pricing ends August 22!

Webinar: An Introduction to Market Simulations in the Choice Simulator

Considered the most powerful output of conjoint analysis, Sawtooth Software's Choice Simulator analyzes potentially thousands of results with the click of a button. Join us in this hands-on webinar where we will demonstrate the different simulation methods and search algorithms in the Choice Simulator that will help you uncover the value consumers place on each feature of your product and potential market reactions to feature trade-offs. 

Join us and learn:

  • Simulation Methods (First Choice vs. Share of Preference vs. Randomized First Choice)
  • Search Methods (Exhaustive vs. Grid. vs. Genetic)


Walter Williams, Product Manager
Walter Williams
Product Mananger

Megan Peitz, Ingenuity Ambassador
Megan Peitz
Ingenuity Ambassador

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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