Various types of experiments are appropriate for different stages in the messaging research process. In this webinar we’ll review experiments that help with prioritizing the various elements that go into a message as well as evaluating messages at different stages of development. The webinar covers two different applications of best-worst scaling (MaxDiff and Best-Worst Case 2 scaling) plus monadic message testing and testing of messages in realistic competitive environments using choice-based conjoint analysis.
This webinar will take place on Thursday, May 28, 2020 from 9:00 AM to 10:00 AM MDT. No prior experience is necessary. 24 hours after the session has concluded the recording and materials will be found below.