Sawtooth Software 2020 European Conference | Virtual Attendance  | September 22–25
Early-bird pricing ends August 22!

Webinar: Which Conjoint Method Should I Use?

There are multiple conjoint analysis approaches. Depending on your project, one method might work better than another. Among other things, sample size, complexity of the attribute list, length of the survey, and mode of interviewing (device-based or paper-based) lead researchers to select one flavor of conjoint analysis in favor of another. Please join this webinar to learn how to choose the conjoint method that works best for your circumstances.


May 23, 2018, 10:00 AM - 11:00 AM PT / 1:00 PM - 2:00 PM ET

Join us and learn:

  • The difference between ratings-based and choice-based
  • Fixed vs. Adaptive
  • Pros and cons for each method
  • Decision criteria for your project

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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