Sawtooth Software 2020 European Conference | Virtual Attendance  | September 22–25
Early-bird pricing ends August 22!

Discover-MaxDiff: How and Why it Differs from Lighthouse Studio’s MaxDiff Software

Sawtooth Software’s web-based (SaaS--Software as a Service) questionnaire authoring tool is streamlined, attractive, and user-friendly. We’re calling this web-based platform “Discover” and the MaxDiff component within it “Discover-MaxDiff.” Discover-MaxDiff includes the essential aspects of Sawtooth Software’s Lighthouse Studio MaxDiff software. This white paper describes the minor differences between MaxDiff within Discover and Lighthouse Studio in detail. Users will find Discover-MaxDiff easy to use, they’ll be able to collaborate better in teams, and the results should be nearly indistinguishable from our MaxDiff package in Lighthouse Studio. All aspects, from questionnaire authoring, designing MaxDiff tasks, fielding the study, and analyzing the results are managed within the intuitive, browser-based interface.

  Download PDF   View in new window

Sawtooth Software

6:30 AM to 5:30 PM Mountain Time
(GMT-6; GMT-7 Autumn/Winter)
Monday through Friday

Phone: +1 801 477 4700
Fax: +1 801 337 7410

We are open!

SKIM Software

9:00 AM to 5:30 PM Central European
(GMT+2; GMT+1 Autumn/Winter)
Monday through Friday

Phone: +31 10 282 3500
Fax: +31 10 282 3560

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

Try Lighthouse Studio

  Buy Lighthouse Studio

Getting Started with Conjoint Analysis

New to conjoint analysis? Pick up a copy of Bryan Orme's best-selling book today!

Learn More