Sawtooth Software 2020 European Conference | Virtual Attendance  | September 22–25
Early-bird pricing ends August 22!

Bandit MaxDiff: When to Use It and Why It Can Be a Better Choice than Standard MaxDiff

Bandit MaxDiff (best-worst scaling) achieves greater measurement precision than standard MaxDiff for items that have the highest utility scores. When that is your focus, you can vastly improve the efficiency for large MaxDiff projects, reducing data collection costs by 50% to 80%. Bandit MaxDiff is a new type of adaptive MaxDiff available in Lighthouse Studio v9.6 and later. Whether studying relatively few items or an enormous number of items, Bandit MaxDiff can significantly improve your results.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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Getting Started with Conjoint Analysis

New to conjoint analysis? Pick up a copy of Bryan Orme's best-selling book today!

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