CBC Analysis

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Based on respondents' answers to the choice scenarios asked in the questionnaire, Discover estimates preferences scores (utilities) using individual-level Bayesian utility estimation.  The higher the score, the higher the preference.  We use the utility scores in the market simulator to predict respondent's preferences for specific what-if market scenarios.

Page link: https://www.sawtoothsoftware.com/help/discover/manual/index.html?analysis.html